Ease TRAVELS | USA & INDIA
The Challenge
Over-reliance on OTAs (72%) increased commission costs. Organic traffic stalled at 18K/month, while paid ads delivered a weak 1.4x ROAS, limiting scalable growth.
The Solution
Destination-based search strategy, high-conversion landing pages for US travellers, Performance Max with Meta retargeting, and GA4-driven conversion tracking.
Impact & Results (7 months )
+189 %
Organic Traffic
18K –>52K/ month
+ 259%
Direct Bookings
320 –>1,150/ month
4.1x
Paid Ads ROAS
from 1.4x
3.5x
Revenue Growth
OTA dependency–>38%
3.5× Revenue Growth & OTA dependency reduced to 38%